Chevrolet Diversity Asset Package

I have to admit this is one of the projects I have enjoyed the most in recent years. We were given the assignment to create an inclusive asset package for Equinox, Traverse, and Bolt EUV. We focused on African-American, Hispanic, and LGBTQ+ markets, as well as someone with Down's syndrome. To maintain authenticity we conferred with agency partners and internal focus groups, as well as hired talent, stylists, and crew who were members of the target markets. There are a lot more in the package, these are just a few of my favorites.